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Usually, all these questions are covered by your Ideal Customer Profile, so if you started working with sales prospecting tools without one, make sure to stop what you’re doing and start planning your ICP right now.

What kind of issues do my services solve?.

What kind of budget do my services require?.

The right approach to choosing and using prospecting tools is defined after you answer the following questions: They are using outdated technology? Warn them about the dangers of doing so and suggest an alternative.

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Do they have anti-malware software installed? Your solution might be a better one.

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Lots of open Android developer vacancies? Then your prospects would love to learn about your outsourcing options. If you can read the signs, you’ll always know the top of mind concerns of your prospects. Prospecting tools allow you to segment your prospects into groups by their company size, number of employees and other firmographic qualifiers, allowing you to outline your primary target audience and create a strategy that will work best. Therefore, you don’t risk your Sender Score every time you send a new batch of emails.

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With many email verification tools at your disposal, you avoid sending emails to invalid or non-existent addresses. Sales prospecting tools don’t show you where your most profitable customers are - they help you accelerate your search and check every single bit of data for your outreach campaigns. The more prospects you qualify, the more customers you convert. The more B2B sales leads you generate, the more prospects you qualify.

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The less time you need to research how to find leads, the more B2B sales leads you generate. Your tools are an important part of your sales prospecting techniques, so you should pick them in accordance with your ICP and business goals.

You’re looking for the wrong type of data.

Remember, If you are not satisfied with the performance of the sales tool: It mostly comes from the disenchanted Myth # 1 believers who go through the crisis of faith and condemn all sales tools.

“Sales prospecting tools are a scam, I only need my CRM”

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Luckily, many tools are actually aware of the different types of companies that need their features, so some of them offer flexible pricing to fit any company’s budget, while others offer free but limited sets of features to let the users check out the performance and see if this is the tool they need. However, it doesn’t mean that all startup owners have to condemn themselves to work with data on their own. Yes, you often have to purchase a tool before you use it - and lots of corporate tools are quite costly because they are designed for corporate use. “Sales tools are for rich companies, not startups” In truth, there are no one-for-all tools that fit almost any business. It’s much easier to hype up the product and pull on the strings of the consumers’ insecurity than base advertising on actual and relevant information. In the case of “revolutionary sales tools” we also have lazy marketing efforts to thank for that widespread idea that just one tool can turn the tables on the entire sales process. To many of us, this sounds as wild as the Flat Earth Society but since the Flat Earth Society actually exists, there is truly no limit to the things people want to believe in. What kind of sales prospecting tools would we recommend? Sales tools: common myths “If I use the X tool, I score all the deals” Numerous sales prospecting techniques recommend tools that let you lower the monotony of searching for the data down to a tolerable level, enrich your hand-curated data, and reach more customer data platforms within a shorter time period. Everywhere, you go through one and the same routine of finding your prospect’s name in the data registry, picking out contact data, comparing it with the data you’ve already found. If you want top-tier data, you have to browse dozens, if not hundreds of data sources. Research and prospecting take a lot of time, especially when done by one person. “Why do I even need sales prospecting tools then?” you might ask. Therefore, there is no point in waiting for an ultimate AI that will solve your sales challenges once and for all. The success of account-based marketing and account-based sales development suggests that the future of sales is human-managed. The ultimate success of your company will depend on your ability to tell your audience segments apart and adjust your campaigns to their needs.

Before we get started, we would like to clarify: No, you can’t put your sales on autopilot.